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Service 02

Brand Systems

A wordmark, a palette, and rules the UI can actually use.

We design a small identity that holds across an overlay, a site, and social crops: a wordmark that remains legible at small sizes, a palette that works on paper and on dark surfaces, and type that survives a menu label.

Delivery is practical: vector mark, color tokens, a type pairing, a favicon, a social crop, and a one-page usage note so later work does not have to invent the red.

This is not a corporate rebrand. It is a finished mark and a short set of rules a product can actually use.

This is for you if

  • You need a mark that still reads in a title bar.
  • The site, overlay, and social icon currently disagree.
  • You want a kit that can be used in design files and in code.

Included

  • Wordmark or logotype in vector
  • Palette and type pairing with dark and light notes
  • Favicon and a social crop
  • A one-page usage note
  • One revision round

Notes

  • Naming and trademark search are not included.
  • Illustration packs and motion idents are quoted separately.